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Stockholm Fashion Days

Natural products for him and her

Written by Henric Zethelius
Thursday, 22 November 2007

As we have pointed out before the UK market is way ahead of the Swedish when it comes to natural and organic beauty products. Therefore we are ever so grateful for the internet that makes it possible for us here in the cold north to the whole range of natural and organic products there is.



With the presentation of Amara Um’s own product range the other day we were introduced to another great label in this field.

Amara used to be focused on selling other natural and organic labels but have decided to come out with her own range, including face cleanser and eye makeup remover for women; and a face wash and after shave lotion for men.

The products are not entirely organic but large efforts have been done to use as many natural ingredients as possible. An effort has also been done with the packaging that is fair trade manufactured within the EU and obviously recyclable.

The products are mild though still very effective and the scents are lovely. Any guy being a fan of Molton Brown’s black pepper soap (like myself) will love the after shave lotion with petitgrain and black pepper.




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